When designing and constructing a purpose-built rental project, the decisions made regarding finishes can have lasting impacts on tenant desirability, satisfaction, and long-term cost savings. While it’s tempting to follow the latest design trends, opting for timeless finishes can ensure your property remains attractive and functional for years to come.

Why Timeless Finishes Matter

Timeless finishes, such as subway tiles, vinyl plank flooring, and natural materials, have proven their worth in the world of interior design. These elements are not just visually appealing; they are also practical, durable, and versatile. Here’s why you should consider them for your next rental project:

1. Tenant Appeal and Satisfaction: Timeless finishes have broad appeal and can attract a wider range of tenants. For example, subway tiles and neutral color palettes are universally loved and work well in various interior styles. Tenants are more likely to feel at home in a space that doesn’t impose a particular trend or style, making them more likely to stay longer.
2. Durability and Cost Efficiency: Timeless materials like vinyl plank flooring and quartz countertops are known for their durability. They can withstand the wear and tear of daily life, reducing the need for frequent replacements. This translates to long-term cost savings, as you won’t need to update or repair these elements as often as trendier, less durable options.
3. High Resale Value: Should you ever decide to sell the property, timeless finishes can enhance the resale value. Potential buyers appreciate the classic, enduring look of these materials, as they won’t need to undertake immediate renovations to update the space.

When to Follow a Trend

While timeless finishes are a safe and smart choice, there may be instances where a current trend captures your attention. The key is to balance timelessness with trendy elements in a way that doesn’t compromise the longevity of your project.

1. Personal Touch: If you’re particularly drawn to a trend that resonates with your vision, consider incorporating it in smaller, less permanent ways. For instance, trendy paint colors, area rugs, or light fixtures can add personality to a space without the commitment of more permanent fixtures like flooring or tiles.
2. Flexibility: Some trends, like Terrazzo tiles or large print wallpapers, can make a bold statement. If you decide to embrace these, consider using them in a way that allows for easy updates in the future, such as using peel-and-stick options for wallpaper or reserving trendy tiles for accent areas rather than entire rooms.

The Enduring Appeal of Natural Materials

Natural materials never go out of style. Wood, stone, and other organic elements bring warmth and authenticity to a space, making them ideal for countertops, flooring, and even stairs. When choosing these materials, opt for timeless species and finishes. For example, clear wood species like alder or maple with medium stains can retain their timeless look for decades, ensuring your project remains stylish and relevant.

The Devil’s in the Details

It’s easy to get carried away with ornate or stylistic updates, but these can often become costly and may not yield the desired return on investment. Instead, focus on simplicity and functionality. Simple, elegant design choices tend to appeal to a broader audience and are less likely to go out of style. This approach not only saves money but also ensures that your property remains desirable to tenants regardless of changing trends.

Striking the Right Balance

The best approach often lies in balancing timeless and trendy elements. Choose durable, classic materials for the foundational aspects of your design—like flooring, cabinets, and countertops—and then introduce trendier pieces through accessories or smaller design details. This way, you can enjoy the best of both worlds: a space that feels current but remains timeless.

By carefully selecting finishes that combine enduring appeal with practical functionality, you can create rental properties that not only attract and retain tenants but also offer long-term value and satisfaction. Remember, while trends come and go, timeless design stands the test of time.

Choosing finishes for your purpose-built rental project is an investment in the future. By prioritizing timeless materials and carefully incorporating trends, you can create spaces that are both beautiful and built to last.