Situated in Edmonton's vibrant Brewery District, this 395-unit edifice embodies urban living at its finest.

Despite burgeoning competition and new property launches adding to the market's vacancies, 121 West stands as a testament to strategic management and an irresistible local appeal. Catering to a diverse population including students, professionals, and young families, 121 West is not just a residence, but a destination of choice.

When COVID-19 altered the deep roots of everyday life, property developers were pressed to pivot dramatically. The key was to maintain leasing momentum while adapting to new health guidelines and shifting tenant expectations.

Iconic Purpose Inc. rose to the occasion with an adaptive marketing approach geared toward personal safety and a customer-centric experience. Private showings replaced traditional open houses, and an expert grasp of local market dynamics ensured tenants were well-informed and engaged.

Hampton Gardens quickly became a coveted location in Edmonton, culminating in a total lease-out significantly ahead of industry norms. Property Investors and Real Estate Developers, this is your opportunity to explore the key strategies that made this possible.

Hampton Gardens stands as a beacon for what can be achieved with strategic foresight and local expertise.